Your answer is good, based on the business world, but based on what we're trying to achieve, which is Canadian content, I'm not sure your answer would help me very much.
The Government of Canada and many others that are investing in advertising are moving to digital, and that's your game right now. There's no question about it. The game can change, as was noted, but that's your game now. How much of the money that you're making through advertising is being reinvested for Canadian content? That would be a question.