Many of the tools that we focus on developing are specifically designed to enable local communities, essentially being, in Quebec, local towns in Quebec and so on and so forth. I think the challenges that local news face in communities in Quebec are not that dissimilar to local news in other places of the world, especially in remote and rural areas. Our concept, which was.... The narrative that I think was established with the committee was that part of the challenge with the local community papers was that there were generally broad acquisitions. Some of those entities basically ended up closing shop. What we have seen is the emergence of these new hyper-local publications, like we had in Village Media, which enables a number of those. Similar outlets occurring in Quebec are very much focused on local issues.
In our case, we are doing our utmost to enable this by offering a number of advertising products and services they can leverage so that they can build advertising revenue. In case it isn't clear, when everyone says Google is eating up all the advertising revenue, it doesn't account for the fact that 70% of what we take in is going back out. It's going out to the ecosystem of publishers out there, not just news but across the entire web.