It depends on what your definition is. As Richard highlighted, and as do we, when it comes to display advertising, the majority of that, 70% of it, is going back to the content creators, the people who are actually creating the content on the websites that they're then putting the advertising against. That is basically funding the creation of that content, so that is used to create content.
YouTube works in a similar way. It's an advertising revenue-share model. The YouTube creator creates a video, puts it onto YouTube, and earns the majority of the revenue from advertising. That is used to create Canadian content.
It isn't the funded model in the way that you see through the regulated industries. It's more of a market-driven revenue-share approach.