Specifically, no. The global average is around 70%. The details depend a lot on the specific arrangements. We have specific arrangements with particular publishers, and other ones with others, which is why it's hard to put a dollar figure. We also don't break out our financials on a country-by-country basis, so I couldn't break that out. I do know it's fairly considerable. It also depends on how the individual publisher, news or otherwise, wants to structure their business.
The other thing, which I don't necessarily think has been conveyed to you during the course of these proceedings, is that the digital ad ecosystem is extremely complex. It isn't just a world of a buyer and a seller, or an advertiser and a publisher. There is an array of entities that exist in between those two in terms of a digital ad ecosystem. That includes the ad networks, which essentially aggregate and sell the advertising throughout an entire network of publishers, instead of to a single one. It includes ad exchanges, where there is actually real-time bidding on ad impressions, so it's extremely efficient. There are also demand-side and supply-side platforms that help manage this, just amongst a few. I remember one advertising executive say that when you're making an ad buy, you are not just buying the media; you are buying data. You are actually buying 3,800 companies that are providing a variety of value-added services in the ecosystem, which is what makes this very complex.
Each individual publisher will manage their own ads in different kinds of ways. In some cases they'll utilize our services; in some cases they'll go it alone. It depends on whether they have a sales team or not.