All right.
I'm actually going to switch to something about gender. As I mentioned earlier, I'm reading this book by John Stackhouse, who talks about the readership of The Globe and Mail. It was largely male. Then, as traffic started flowing through Facebook and Google, it was actually getting to a more female market. I don't know if you have any stats about that. Do you keep any stats on gender at all, diversity...?
I am seeing a lot of heads shaking, saying “no”, but I always like to try to find out if people are actually tracking a gender-based analysis of what their impact is in markets. Have you done anything like that?