It's a balance that we're increasingly trying to strike. At VICE we're committed to daily service journalism in the sense that we need to cover what happens across a 24-hour, seven-day period, but we are committed to and inspired by great organizations like The Globe and Mail. We are committed to carving out time to ensure that we have journalism that has impact.
We've had a series of stories in the last year—our focus on water issues in first nations' communities, culminating in a visit featuring the Prime Minister, and our coverage of the opioid crisis in Canada—where we were very clear that we needed to cut through the noise and prioritize certain kinds of stories. We find that the millennial audience does care about these stories. The term “clickbait” was used. It's something that everybody is certainly commenting on and noticing, especially in the last week, in terms of what people are viewing, but we find more than ever that young people are distrustful of a wide range of news sources. The burden is upon us to ensure that we have that credibility and invest in stories that matter to young people, about the world, climate change, and what have you—