I think there is a role for government to...the comments of my colleague Mr. Lilley here, there is a role for less regulation than sometimes you might want to apply.
Let me give you an example. Newsletters are a very popular, addictive form of content delivery that we now have success with: political newsletters, business, personal finance. People get into the habit of reading them every day. However, one of the things that's being worked on at the moment is new rules, potentially, on CASL, on effectively spam. I've looked at those rules. Inevitably they are being drafted by lawyers. They are hugely cumbersome. They would not help the creation of newsletters.
I just think we have to be real about the business issues here. You can devise all kinds of provisos around how people might receive spam, but effectively if it stops you also developing and reaching customers with newsletters, in my mind that's not a good thing.