Let me ask you another question.
We have been talking about all this for several weeks, and there is an idea floating around in the room that the market may be overvalued. It seems that those who buy advertising for agencies and for customers are overvaluing the market, the social network, the content aggregators, and the Internet. Are you able to help us see that clearly?
I can well believe that there is less advertising, as Mr. Crawley said. However, if a full-page ad for a new Lexus appeared in The Globe and Mail, it could well influence me.
Could this be an area that is not measured as much? Could it be that we are paying too much attention to the novelty?