Yes, it is easy to get off track. This study is principally about local media. We are talking about the potential for the regions to lose their vitality because they are losing access to the media that cover their news.
Madam Chair, you were right to point out that Mr. Martineau is with us. He has particularly interesting experiences not only in small markets like Trois-Rivières—the people from Trois-Rivières will not be happy to hear me say that—but also in Quebec City, where he currently works.
I knew Jeff Fillion when he was the program director at CJAB in Chicoutimi. Some areas are extremely rich with media. I do not have exact figures because we don’t keep track of it, but the number of media outlets per resident is spectacular in Jonquière and Chicoutimi. In Quebec City too, the market is flourishing fantastically.
Here endeth the sermon. This is my specific question. Specifically in terms of advertising, is the market shrinking or is it working as well as your service to the customers?