I do not have statistics in terms of consumption by gender, but as I mentioned earlier, I think it's very important for those working in the media space, in the news space, to understand their audiences. One effort that we instigated, along with a university in the United States, is something called the Trust Project. It's a global effort. It's not a Google project. It was to start a conversation in the industry about how one rethinks the journalistic model to build trust and credibility.
From research we've seen there, one thing that's clear is that to attain a sense of trust and credibility, audiences are looking for some affinity with the news organization as well. So as you might expect, women are more comfortable when they see a news organization that's, say, not all men, and you might find the reverse as well. I think these are important dynamics as we work these things out going forward.
As I said, how do we, and how do news publishers, get a better understanding of the audiences, get a better understanding of how to connect with those audiences, to make journalism as effective as it can be to allow quality journalistic content to get the credibility it deserves?