I think it's important to note a few things. Yes, Google has obviously been fortunate. We developed a very popular product with Search. We also introduced, in a sense, new forms of advertising that have obviously been effective in the marketplace.
That's not the first time, by the way, that new technologies have disrupted media ecosystems. We can go back to the history in the 1950s of how television disrupted newspaper economics and changed the landscape there as well.