I think it depends on which part of the world we're talking about, how quickly they get off the ground and how quickly they find sustainability. As I mentioned earlier, one of the reasons for my optimism is first of all that the cost of developing a new publishing venture on the Internet is so incredibly small compared to what it was in print. The cost of production is so much less. The cost of distribution is almost zero. The cost of building an audience is again almost zero.
Let me give you an example. In the world of print, how did print publications build their audiences? They put their products on newsstands, which they paid for. They put news boxes on street corners, which they paid for. They put promotional circulations on airline seats, which they paid for. As I mentioned, Google News, across its canvases, sends 10 billion visits to new sites well beyond that every month. Deloitte Touche in Europe estimated that each one of those visits is worth five to ten cents, and it costs the publishers nothing. By the way, that value is separate from the $10 billion I mentioned earlier that comes out of the 70% revenue shares of our advertising platforms. That's why I say I don't think we've had a greater opportunity to see local media flourish. But it does take time, obviously.