Yes. This is why I'm asking you. Take the fact that your name—Richard Gingras—is French, and we have to pronounce it the English way: that in itself talks about it. In Quebec all the media were built as an ecosystem to make sure that there was still space for that diversity. Even new trade deals like CETA in their first paragraphs specify that these trade deals have to be compliant with the Coalition pour la diversité culturelle, with UNESCO. Isn't it, to such a big player as you, to be part of this, to make sure that you can actually maintain it...? I understand that you're talking about the diversity of point of view. But we're also talking about the protection of self-diminishing, or perhaps “self-evaporating”, content in this global world.
I had the chance to go with Jason Kee, I think, or with some people from Google to visit your office in Montreal. I was there, with you, at the PBI, at the top of Place Ville Marie, when you gave that interview to Ms. Lapierre from Radio-Canada. It's great to see your approach to journalism and to its future. But the reality in some systems—for example, in a small French community in Manitoba—is, well, what do we do to survive?
Can you play a role? Can you sponsor local activities? Are there Google special projects that would bring back the owner's company name, Alphabet, to some meaning in a small community, or do you have to do it broadly all the time?