What are we doing? We are very local.
Just to give you a couple of examples, if somebody comes through the door from the Rotary Club and says they'd like a deal on the ads for the Rotary Club auction, we say that's fine, it's 50%. It's a charitable organization, so it's 50%. They may or may not have the power to do that. In that particular case, they offered it to them for free. They came back and said they couldn't afford to pay us. I told them to go there, because that's the place to buy it. It's for free.
They were discounting ads. They were erratic in their rate card. They were very erratic in the people they hired, and they gave them no guidance. Good people were left to go adrift, so the reporting was worse than ours—if that's possible.