Again, I'm going to answer your question through two lenses.
In terms of app development, that's an eligible expense for periodicals receiving support under the Canada periodical fund. In the past, public programs provided funding to cover mailing costs. So instead of costing you $150 to receive your subscription of L'actualité, it cost you only $40 because the postage was subsidized. That was prior to 2010, before the new program was created.
Now, the fund is organized in such a way that the publisher can choose whether to invest in content or an app; the publisher can decide where the money would be best spent. That's the first thing.
The second thing is that there's a major difference between La Presse publisher Gesca and a community newspaper like La Liberté. You will see that if you meet with those people. The economies of scale and impact are not the same.