For the Canada periodical fund, the contribution of the fund varies a lot per title. I'll use Maclean's as an example. The contribution of the fund to Maclean's may be—I don't have the exact number—let's say 5% of the cost of operating Maclean's. In the case of more niche publications, or community newspapers such as La Liberté—I'm sorry to pick on La Liberté, but it's a good example—the contribution, for various reasons, is a little bit more material to the business model of that community newspaper. It varies according to the recipient, but never are we there, with the fund, with 90% of the budget of La Liberté coming from public sources.
In terms of allowing them or giving them incentives to innovate, I would say that a big shift of what we did in 2010 with the creation of this fund was to put the onus on the publishers' shoulders, where they say, “Okay, I get $100,000 from the Canada periodical fund; where is the best place to put that $100,000?” Perhaps it's developing an app, or paying for a journalist to be at the Saskatchewan legislature. It's really up to the publisher to decide where that money best fits.
We also have in the Canada periodical fund—it's in the deck, although I skipped through it—an innovation component that allows publishers to come in and say, “Geez, the online world is there. How can I adapt my business model?” They'll seek a bit of advice here and there. We support that.