Our information indicates that some broadcasters have already begun to implement measures further to our decisions. Those measures include a $25 basic package, small pre-assembled or custom packages, and pick-and-pay service. From a technical standpoint, the services seem to be emerging, and we believe that all broadcasters will be ready for March 1 implementation.
Broadcasters also have until the end of the year to fully implement the service, in other words, make it available to all Canadians on both a pick-and-pay and small package basis.
Over the past few years, we've done a lot of work behind the scenes, mainly in terms of managing the transition. All of these efforts are facilitating the transition to a new age—one that Canadians are already living in, one where they expect to choose and watch what they like when they like where they like.