We have excellent data on the companies we regulate, specifically. Over the years, we've undertaken various exercises in an effort to collect specific data. We had some trouble as time went on. We are all familiar with the three companies you mentioned, but they each have entirely different business models. All of them reach, interact with, and sell to their customers in very different ways.
More and more, we don't try to obtain data directly from companies; instead, we try to take a step back and leverage various tools that are available to more or less everyone. We subscribe to tracking services that give us an idea of where revenues are heading. These services question Canadians about their habits. Numerous surveys are available and we buy that data. We found it more effective to go that route than to ask companies for data directly.