Okay. It will be very quick.
I am going to pick up on Darrell's question. This week, Rogers laid off 87 people. We've talked about analog dollars and digital dimes, and in terms of their digital dimes, Rogers this week announced 87 layoffs coast to coast. How do we deal with this?
Their subscriptions may or may not be the same, whether they mail that out or do it digitally now, and that's what they've all gone to. It's cheaper, to be honest with you, to send it out by email than it is to go through Canada Post. We're seeing these massive layoffs in the newspaper industry, yet their cost for sending a magazine out is gone now, because they just hit “send” and it's gone. Can we have this payroll tax to support these small businesses? Can that be something that we look at?
We're looking at local media here. Rogers isn't small. That's the top of the food chain. At the bottom of the food chain are the humble journals and the small weeklies that, as we have heard here, are really struggling to keep their operations open.