I think that problem has escalated dramatically over the last year in the U.S. It was probably going on longer than we really knew it was going on. We didn't really understand the ramifications completely, until now.
I think part of the problem is that when you have a small company like ours, for instance, that has limited resources, we don't have the ability to advertise. Even though our articles would be of interest to people way beyond whatever narrow niche people are thinking of us in, it's very hard for us to reach those audiences. I would say part of that gets back to the advertising dollars going into Facebook and Google.
As a solution to that, thinking into the future, one of the most wonderful things I can imagine as a media company owner is that the government would devote part of the government's budget to advertising with Canadian media outlets and pull it out of Facebook and Google. It's just really a matter of resources. Companies need to be able to advertise in order to get to more readers.