I would think in a sense that we've given it a boost to try to find answers. It's incumbent upon companies and individuals to find these answers. Some companies have been innovative. I'm sure you've heard from La Presse. They've been very innovative and very impressive. The great risk to La Presse, to some extent, is the next generation of development, because they'll have to go back and do another API development. What they've done won't last, given the changes in technology and the expectations. It's going to be very expensive. Are people going to foot a $40-million to $50-million bill to do that again?
I hope that this will help people get up the hill, particularly the younger digital upstart companies that have no capital to work with whatsoever. I think there's creativity but not capital. I would like to see them have an opportunity to maybe invent a future that we can't imagine.