Internally we tend to use the phrase “misrepresentative content”, mostly because I don't think the term “fake news” has any defined, cogent meaning anymore.
Richard Gingras was here previously, and pointed out that it took three weeks in the United States for fake news to become egregious, clearly misrepresentative sites from 15-year-olds in Macedonia who are trying to capitalize and make money off perpetuating fake information to CNN and The New York Times.
Clearly, the challenge has been that there actually is no clear definition. “Misrepresentative content” clearly identifies the most egregious instances of it and also covers the instances in which we are capable of taking action much more readily.