We understand that you're dealing with the same velocity of change that we're attempting to deal with here as well, but looking at the end results.... Lately, I've been reading about and getting my head around diagonal integration, which is another dimension, I guess, so if I look a bit befuddled....
Canada is unique in the world in that all the biggest TV services except CBC are owned by telecom operators. I think there's a tendency on behalf of many of us, perhaps, to think that this is a global issue and that we're just along for the ride like everybody else, but we have gone from 19th in 2004 for media concentration—vertical integration, cross-media ownership—to third in 2009. As you mentioned, with Shaw's Global takeover and then Bell's with CTV-Astral, we're now number one.
I guess we can get into conjecture, but certainly, if you want to get into consumer choice or obviously things that are not really within your bailiwick, such as editorial content, that's extraordinary. We're number one. That's not somewhere you wanted to go if you're the Competition Bureau, is it?