I'll make a comment from my perspective. I'm not saying I'm right.
I think that when we started to bring our veterans home, as you could see by the media and all the people paying their respects on the Highway of Heroes, that raised everything. Before, most of our veterans were buried in foreign lands. It's not so now. That's when we saw a spike in everybody attending a service.
I think that was the catalyst, and I think we should continue it.