It's simply that they grow on the graves of the Newfoundland soldiers in France. They were among the first of the memorial flowers to be adopted, along with, of course, the poppy, but they have a tremendous significance to the people of Newfoundland and Labrador and they are recognized throughout Canada. It is a memorial flower, and that's why I'm wearing it.
On February 23rd, 2017. See this statement in context.