There are three things.
One is the general content fund, the amalgamation of all the disparate funds into one general content fund. Get it out of the hands of the existing industry. Raise the money for it through general taxation, as opposed to siphoning funds from one pocket to another. Perhaps to cut some of the fat out of there, reduce the existing amount by a little bit. Call it a general fund and have it administered by independent entities. That's one.
Two, encourage the regulators that already are dealing with media concentration in a significant way, such as the CRTC in the last year, to continue to steel their spines. Through lobbying and political pressure, they are under extreme pressure for, in my view, taking the right course. They came down with four major decisions in the last year, and that is a very strong push-back against media concentration.
Let's talk TV, mobile TV, the wholesale mobile wireless framework, and the wholesale access to fibre to the home. These are absolutely great, because they lead to my third point, which is open pipes. We need to have open pipes that people can access without the vertically integrated media companies operating like editors, as opposed to just carriers.
Those are the three: subsidies, regulators with a spine, and structural separation so that we have open pipes.