A few years ago, we studied the federal government's indirect support for newspaper delivery. That aspect matters, but with all due respect, I believe that newspapers are no longer a factor. That would be a tiny measure, considering all their challenges.
I will give you a somewhat broader answer. It seems to us—or it seems to me—that the system for state financial and regulatory support for the Canadian production of cultural products, especially in the media over the course of a century, has slowly developed through a whole series of measures in the perspective of stimulating the production, the distribution and the branding abroad.
However, the major challenge the media are currently dealing with is not related to that. It's more a matter of ensuring that what we can refer to as Canadian cultural products are advertised to Canadians. They must be easier to access and more attractive than other products. That is what government support and innovation should focus on. The government should help rejuvenate, refresh and clean up everything else already in place. Some funds should perhaps be recovered in order to raise Canadians' awareness of the fact that Canadian products are offered to them—even when they are offered by other countries—and ensure that those products are well positioned and attractive.