Actually, the most fundamental change we made, because we redesigned our programs to move from 147 to six, was to create for each program a logic model wherein outcomes are clearly articulated. We also identified measurements that are short-term, long-term, middle-term measurements, quantitative and qualitative. We also created and developed a framework of measurement with our research department.
Obviously, with the new portal and the new programs, the key is to be able to capture the different indicators and information and data that is needed to measure them. I would say that measurement has been a huge driver of the new funding model of the Canada Council.
What we're trying to do at the same time is avoid imposing on the artists or the artists' organizations the demonstration that everything they do is contributing to the outcome. It's our job at the Canada Council to measure this. We don't want to tell artists, “Do this, because it produces that outcome.” That's a road to mediocrity.
The Canada Council now is continuing to develop this, but we want to have the most robust system worldwide to measure the qualitative and quantitative impact of arts investment. Frankly, it has been a kind of obsession in all my life as a cultural expert to get to that point, and we are almost there.
Thank you for the question. It's a really important topic.