As I said earlier, we want to allocate 25% of our new investments to people who have never received council grants. This represents a major call for a breath of fresh air into the system.
Moreover, we'll allow for more creation opportunities. Any observer can see that, for the past 15 years, theatrical and literary pieces, along with shows in particular, have been produced with less and less money, time and thoroughness. There's an overproduction that detracts from quality. However, the only way for Canadian culture to triumph at the global level is by producing more exceptional material, rather than by creating more average material.
We're sure that, if we do things properly, these investments will lead to new players and a level of creation that measures up to our artists' talents.