That's a good question. Our local readers are loyal, to answer the first part of your question. That's what keeps our numbers at that level, except when we have three newspapers shut down by corporations. Then we drop in our readership.
For incentives we get zero funding from Quebec, period—zero; there's none. The Canadian Heritage funding we get, which is $120,121 annually, remains. We've been told by Canadian Heritage that there's no new money but that we're not going to lose the old money.
As for incentives for digital, in our papers we have journalists who use social media. They all have Twitter, they all have Facebook, and our members all have websites. As Carmel has pointed out, they're strapped. They're doing everything. They're called multimedia journalists.
I have ideas about incorporating a digital-made bundle, but I have to worry about the immediate, present situation of retaining English language-writing journalists in Quebec, because if they keep losing money they'll shift, for one thing, to another trade, which is not uncommon, or they'll find work on a daily, which might last them six months but would give them more money, but in the end is the same kind of thing.
I offer for my members a centralized digital offering to advertisers whereby they can use the QCNA website to advertise to all the other members in our network, if my members don't have a digital platform, which none of them has. However, they can advertise. I can offer corporation A $900 for a full page, but say that if you would like to be in our network we can do it for $60 more per issue, or whatever. Now, I split that with our members, because we have an operating budget as well, but they have an offering. It is working so-so.
That's the furthest I can go at the moment, because I have no other resources available.