Thank you for your excellent question.
In another stage of my career, I headed a French-language provincial newspaper in Manitoba. The province runs a lot of ads in this newspaper, in particular. Immersion schools are also partners of this paper in terms of content and advertising. The provincial and local newspapers have various other ways to generate revenue rather than just resorting to the federal government. They can diversify their sources of income. However, this is not an option for all newspapers, and not all provinces have that level of commitment towards their francophone communities. This varies, depending on the community. My APF colleague could probably say more about it than I can.