Any information that the committee can get to help members understand the media environment will be beneficial for you and for us. That could certainly be useful. It is also important that you understand how ad placement works from a media insider's perspective. That is also very important.
Take a newspaper like L’Aurore boréale, a provincial newspaper like Le Franco in Edmonton, or a community radio station that broadcasts across the whole province. When you go see the IGA in your city, the manager does not want to buy ads in your media venue because he wants to reach the people of his small community who shop in his store. The manager is not interested in the rest of the province. It is hard to find a win-win situation when it comes to private markets. That is not always easy.
Understanding precisely how selling advertising works in our reality will enable you to balance the two. You will also need to understand how ad placement works over the Internet. This way you will have a good idea of the whole situation.