As a community programming service provider, all of our information is locally relevant. We're looking, obviously, to have issues that resonate more broadly than the community, but we're also seeking the producers who will best address issues they perceive in the community.
It's not a top-down approach where Telus, from our corporate offices, is telling producers to create a story on this or that, but rather a grassroots-up approach of producers. Our attitude is that we're here, and we have funding to give you. What do you think is important for you to tell your communities? What would you like to talk about?
I think it's important to have that as a counterweight to so many other top-down media that we have in this country.