First off, our community programming service is not monetized. Instead, it is a public service that we offer to the communities we serve. It's part of our philanthropic efforts in all the various communities, and it's also part of the required contribution that all broadcast distributors must make into the Canadian broadcasting system.
Those funds, to create this content, which happens to be local content, are part of that contribution system. Instead of maintaining exclusivity over that content and using it to attract people to our own broadcasting distribution service, which is what other cable companies generally tend to do, we find that if we're going to use so-called public funds for the creation of this programming, it should be made available to all. This is why we make it available on platforms other than our Optik TV. It's not just our Optik TV subscribers who have access to this programming.