I would say, absolutely. I think you're bang on when you say we have some good research, but we need to make sure the practitioners are living it and that it becomes the way we do business.
It's also a huge culture shift must happen in the sports community. In some sports in particular there's a culture of, “suck it up and get back on the field”. What I've told parent groups and others is that if I, as an athlete, sprain my ankle, you don't throw me back in the pool. If I, as an athlete, sprain my brain, you're more than willing to put me back on the ice, and I don't understand that. I think a big component of this for us, particularly in sport, is going to be education and a culture shift around respecting that this is in fact a brain injury and that we need to treat it as such.