Canada is the third most important music producer in the world. Canada is the third most important video game producer in the world. These are just two examples of the fact that we already have a strong ecosystem, but we also have a chance to invest in it in order to produce better results. This is the first time in a long time that the government is doing this.
The reaction to this has been great, and it's not only the arts and culture world that has been reacting well. The reaction is based on the fact that we're answering the needs of the organizations and also of the market, because by doing that I think we'll be creating the jobs of tomorrow. We're developing the pillars of the future creative economy that has great potential and that Canada needs to embrace.