Yes.
I think that when it comes to tourism, any help is going to be appreciated. When it comes to marketing museums, it's a tough sell, because people have so many other things to do. If there is a way the government can help, I think it would come through....
To tell you the truth, I think it would be looking at the hidden stories you have around not just Toronto but everywhere. Small museums have wonderful stories to tell. We have wonderful stories. I think the museums in Nova Scotia have wonderful stories to tell. If you can get people to realize that there's heritage and history in people's midst.... They don't actually have to go downtown, it might be right around the corner.
That's very important, because heritage is quite literally everywhere. We just forget it's there. I think that's probably the biggest challenge we face as a museum sector. Everyone hears about museums, everyone has heard about us, but what gets people there is usually some sort of trigger. One method could very well be looking at how you look at heritage within people's living spaces, because it exists, but we just don't recognize it.