Yes, and thank you for that question. It's an interesting thing. One of the challenges with our facilities is that the loading bay and all of the access for operational things were all put on the waterfront side of the museum. When the Maritime Museum of the Atlantic was first developed in its current site, they always thought the main entrance would be the roadside entrance. Of course what happened was that the waterfront side became the main entrance to the museum.
When the maritime museum was there originally, there was really nothing. It was parking lots and old warehouses. It's was quite derelict, actually. I think it's a fair assessment to say the maritime museum did play a role in revitalizing that area and creating a little bit of impetus to develop the waterfront so that it could become a destination. Now it certainly is. The waterfront side of the museum is very, very much the main entrance during our peak season.
We have begun partnering with Waterfront Development, which manages the entire waterfront, to do things like host public concerts and activities, to showcase seafaring music and other cultural community music, and just do what we can to continue to leverage our position in a really vibrant part of the waterfront. That's been done through efforts such as concerts and workshops and activities and through engaging as much as we can with the community on the waterfront. I think that's fair to say.