Yes, that is absolutely correct. I like to say that in a way we're a museum of the future because we are talking about issues that relate to the future with, of course, a nod to the past and how that impacts us.
I will add that the highest number of people who came to EDIT were in the millennial demographic, the 25-to-34 age group. The second highest was the group immediately above and below it. It was huge. The fact that we were able to speak their language I think is really key. I think as a cultural industry we all struggle to figure out how to communicate with them. I think we've succeeded in that.
Yes. I think we're speaking the right language. We just need that additional support to help us speak a little louder.