One of the things I talked about in the presentation was this moment where I had a wonderful conversation with Councillor Michael Thompson when I first started in the position. Prior to me being involved in the organization, the focus was very much on promoting design to industry. Our focus then, further to the Lord plan, became about promoting to the general public, or programming for the general public. When meeting with Councillor Thompson, that was something that he really emphasized: your design. You're downtown Toronto; how are you reaching out to the many communities within the city?
We did that by truly being authentic from the very beginning. All the content that we create is, at its core, something that we feel is of interest to all people and is not exclusionary but accessible to all.
We do calls for submissions. We do calls for participation. We look at various topics. For example, for International Women's Day on March 8, we're doing a talk about women entrepreneurs. We're looking at various issues around housing in the fall to really focus on accessible and affordable housing, and so forth. Because it's design and because design truly touches every aspect of our daily life, it's very easy for us to be able to talk about a whole range of subjects that really appeal to a very broad demographic.