Yes.
When we first started in this new strategic direction, as I mentioned, we focused on bringing in exhibition and program designers who had that ability to reach that broader audience. We were able to secure record sponsorship, record support, attendance.
The challenge though is that as a small institution without a benefactor, there's no net. Even if you are bringing in significant dollars, and EDIT is a perfect example of that, if there's a loss there's nothing to save you. I come from the private sector, and I organized trade shows and consumer events for most of my life. If one show doesn't do that well it's okay, because you're leaning on the others and you're compensating and balancing it out. As a small institution there's nothing, there's no net. You're driving into a deficit situation.
A project like EDIT has proven to be a very successful model. But it also means that we need to dip into other funds to help support it, which we just don't have.
I would say that these projects that are meaningful, authentic, that relate to a broad audience, that are accessible, those all work really well, but we're not in the private sector where we have a widget to sell and we can just keep producing more widgets. We need some support to enable that kind of programming.