One of the most critical pieces is that we are still struggling with the idea of exactly what our impact is so we can really make the case.
Just to pick up where you left off, when I was with the National Gallery, we were getting short shrift from the Ottawa community at the time of the major Renoir exhibition. We did a study and found that we had injected into or had had an approximately $34 million impact on the community. To support your point, it wasn't just that we benefited from tourism; we made tourism, we had an economic impact. That's for a big institution.
For the smaller institutions, we know anecdotally about the impact they have on their communities from all the things we've said, but there is no definitive study, report, or exploration of that with some rigour and some vigour that would bolster the case.