There is no question that tourism is critical to most museum institutions. About 30% of our attendees are tourists, either Canadian or international, mostly international.
In terms of support for that, I think of the work that is already being done to encourage local chambers of commerce and other groups, such as those in Toronto working internationally, to bring people who are in foreign affairs roles or who are involved in the tourist industry to Ottawa or other cities. All of that supports recognition of these wonderful institutions.
Furthermore, I would say that another piece to bringing people in is projecting the Canadian story outward and finding ways to support programming, exhibition travel, and exchange of expertise, so that someone who is thinking about coming here from Europe or from South America will perhaps have encountered a Canadian exhibition, program, or activity. That would have the same impact.