CanCon is a tough one, because I'm a firm believer in Canadian content and promoting local artists, and I think you can do that. A lot of our radio stations were restricted—I think somebody brought it up before—by the programming out of Toronto. If I have a guy playing a nice song around Brooks here and it doesn't appeal in Toronto, I don't have much leeway anymore for that music to get on the air here. We have to open up that too.
The other thing I'll mention about CanCon is that I think it was in the seventies—you or somebody might be able to correct me—that CanCon came up here, and this is where we have to challenge ourselves. How important is that 35% Canadian content anymore? Would Justin Bieber have made it without that? Would Drake have made it? Would The Weeknd make it?
Would Céline Dion and all of those have made it without that 35% Canadian content? I don't know, but yes, I think we all want to promote our local music. We want our stars to be big because they do represent us on the world stage. We're proud of The Weeknd at the Super Bowl. That's Canadian. We're proud of that, and we have to promote it.