In a way, but how do we get there? We can produce more local content, but the problem is, how do we promote it around the world? I could produce a program here, and I think Ryan.... A lot of people will open up a business and open up a website thinking that everybody is going to go to that website. The problem is, there are three billion websites in the world.
The issue is, how do you promote it? The giants do. Netflix has the ability to do a lot of promotion, whereas I produce a movie here and I don't have the background to promote it. We can produce it here, but promotion is the other thing we have to work on.