There are many challenges. In terms of production, very specific commitments have to be made in order to stimulate the production and creation of francophone content in minority situations. We have an ecosystem of artists, technical crews and producers who can certainly produce and create that content. The industry must be specifically encouraged because it is evolving in an English-speaking sea, and is in competition with markets that are also English-speaking.
The discoverability and promotion of the content are also challenges. Some amendments to this bill that we would like to see deal with stimulating the production and the promotion of those talents, especially in French. Very little original French-language content is on offer. We want to make sure that everything that is on offer can be seen.
The amendments are specifically to do with mandatory carriage. We want to ensure that the supply of that content is maintained so that francophone culture remains accessible from coast to coast.