One of the things we've seen in the past decade is the virtual disappearance of government advertising as the changes have been permitted, or with the Municipal Government Act where the municipal governments now can advertise local bylaw changes to their digital platforms or their own websites, and I question whether the message is being seen by the majority of the population as it once was. Even when you get into provincial and federal politics it's the same thing. The proliferation of advertising that once was spent in traditional media, whether print, radio or TV, has now gone digital, and as I mentioned in my presentation, the digital portion of that dollar is largely leaving Canada and it has no lingering job impacts or tax impacts.
On February 1st, 2021. See this statement in context.