Thank you very much, Mr. Chair.
Earlier, my colleague was saying that television viewing habits are changing a lot.
Actually, my children do not understand the concept of conventional television at all. When we pick a channel, they wonder why they can't choose something other than what is being broadcast at that time. So habits are certainly changing.
Frankly, I think we need to regulate digital broadcasters somehow if we are going to save our industry. We are adding requirements, but we are also asking them to contribute to producing content. We want more money for our original Quebec and Canadian productions. We also want to increase discoverability.
My question is for the representatives from the Canadian Media Producers Association.
In your opinion, will more discoverability and more quality production on digital platforms enable our industry to make it, to become healthy again and to remain competitive, instead of just struggling along?
Large U.S. productions will still be available, whatever the discoverability and the money invested. What do you think?