As we mentioned in the brief, bring them into the realm, social media included. I'm sure you all have heard of the TikTok hits these last few months. That's social media. If we don't bring them in, then they can do what they want and not promote and not add some discoverability to our content. The less Canadian music is consumed, the less money Canadian creators will see trickle down.
The other thing is.... We were talking about programs, the point system and all of that. It was mentioned that Canadian intellectual property is very important and should be important, and making sure the stories or the music is Canadian would make a big difference for creators, all of them.