There are a number of elements in what you just said. I'll start with your last point: how culture and tourism and hospitality go hand in hand. It is true for our larger urban centres, but it's certainly true for many of our regions across the country. People will go to a festival. They will stay in local hotels or bed and breakfasts. They will go to restaurants. They will do some sightseeing. This is really an ecosystem.
When we talk about the anticipated $830 million in new revenue invested in Canadian culture, I think it is important to remember that if we don't do that.... It's not $830 million more that we will have. Because of the declining revenues for conventional traditional broadcasters, we are heading in a direction where there would be more than $1 billion less in available funding for arts and culture in Canada.
What we are trying to do is hugely important for the preservation of that ecosystem, as you said, for regions. It used to be that film or TV shootings would happen in downtown Montreal or downtown Toronto, but now it's really happening all across the country. There are things being produced in Newfoundland, and you have productions in the Prairies. Obviously, Vancouver also has become a really big hub.
What we are doing with this is trying to ensure a vibrant arts and culture sector in Canada for all parts of the country.